Great Massage. Invisible Online?
See how CASA Media House helped Golden Thai Massage improve local visibility across Abbotsford and Chilliwack with a smarter SEO structure, stronger service-page targeting, and a conversion-focused digital strategy.
- 2,373+ Total Leads
- Apr 2023 - May 2026
Golden Thai Massage
Abbotsford & Chilliwack
+70%
Appointment Increase
128.4K
Organic Impressions
4,377
Google Ads Clicks
527
Google Ads Conversions
About the Client
Golden Thai Massage is a premium local wellness brand serving clients across Abbotsford and Chilliwack. They offer Thai massage, Swedish massage, couples massage, and customized treatments for customers looking for relaxation, recovery, and a better overall wellness experience.
Their in-person reputation was strong. Their digital visibility was not.
Like many local service businesses, Golden Thai Massage was generating demand through word-of-mouth, repeat customers, and location familiarity — but their website needed to do a much better job of attracting new customers through search.
“We want to become the massage business people find first when they search locally.”
— Golden Thai Massage, 2025
A Site That Needed to Work Harder
Golden Thai Massage already had the ingredients of a strong local brand — quality service, clear offers, and demand in two active markets.
But the site needed to do more than simply exist. It needed to:
rank for high-intent local massage searches
build stronger relevance for Abbotsford and Chilliwack
distribute visibility beyond the homepage
support booking intent with clearer service-page pathways
Key Issues Holding Growth Back
Over-concentrated visibility: too much reliance on the homepage
Missed service-page opportunity: not enough targeted organic entry points
Uneven local targeting: Abbotsford and Chilliwack search demand needed clearer support
Limited keyword depth: valuable massage-related search opportunities were underdeveloped
Conversion friction: the site needed to more clearly align search intent with booking action
Golden Thai Massage had a strong local offer — but the website needed to better support search visibility, service discovery, and conversion.
Client Profile: Golden Thai Massage
We approached Golden Thai Massage with the same philosophy we bring to every high-performing case study: do not just improve the look of the site — build a digital presence that helps the business get found, trusted, and booked.
1 Service and Search-Intent Alignment
Our first priority was organizing the website around the services and search patterns real customers were already using. That included Thai massage, couples massage, Swedish massage, custom massage services, and local massage searches in Abbotsford and Chilliwack. This gave the site stronger topical clarity and helped search engines better understand what each page should rank for.
2 Better Page-Level Visibility
For local service businesses, ranking is only part of the story. The website also needs to turn searchers into customers. We supported that through clearer service presentation, stronger location clarity, transparent offer structure, direct calls to action, and a cleaner path from search to appointment booking.
5 Conversion-Focused User Journey
Instead of leaving all performance concentrated on the homepage, we supported deeper visibility through service-specific and location-aware landing pages. This created more organic entry points and allowed the site to compete for search demand at multiple stages of customer intent.
6 Search Console Performance Tracking
To measure real progress, we reviewed performance across the last 6 months compared to the previous 6 months, focusing on clicks, impressions, rankings, query growth, and landing-page performance.
SEO Results Timeline
From invisible to indispensable — every month brought measurable gains in visibility, keyword coverage, and organic engagement.
128K+
Total Impressions
287
Ranking Keywords
+269
New Keywords
+111%
CTR Growth
Real Google Search Console Performance
Actual 6-month performance data straight from Google Search Console showing impressions, clicks, CTR, and average position across all ranked keywords.
Hero
More Than Numbers —
Real People Finding You
Behind every impression, click, and direction request is a real person looking for relief, relaxation, and a trusted local spa. CASA Local Intelligence made sure Golden Thai Massage showed up when they searched.
Impressions
13,721
Website Clicks
1,004
Call Clicks
1,434
Direction Request
828
How customers found the business profile.
- Google Search — Mobile 9,031 (66%)
- Google Maps — Mobile 3,133 (23%)
- Google Search — Desktop 1,227 (9%)
- Google Maps — Desktop 330 (2%)
What people typed to find Golden Thai.
CASA Local Intelligence turned a hidden profile into a neighborhood landmark.
See Local Intelligence →Keyword Growth Highlights
Several high-intent search terms showed clear gains during the reporting period. These gains show stronger performance across a combination of branded, service-based, and local-intent queries.
Top Page Performance
One of the strongest signals in this campaign was improved visibility beyond the homepage.
Homepage
Remained the largest traffic driver
2,567
clicks
92,321
impressions
/chilliwack-massage/
Increased from 1,123 clicks
1,382
clicks
/couples-massage/
New targeted entry point
46
clicks
1,532
impressions
/thai-massage/
Service-specific visibility growing
11
clicks
3,695
impressions
Facebook Ads
125,397
$0.37
2.94%
3,688
3.97
$1,377.93
Age
Gender
Facebook Ads reaching the right audience at the right cost.
See Facebook Ads Service →Paid Media Results
Google Search campaign performance across two distinct BC markets — turning local search intent into measurable appointment bookings at scale.
4,379
Google Ads Clicks
527
Conversions
8.13%
Google Ads CTR
$6.06
Avg. Cost Per Conversion
+70%
Appointment Increase
2 Markets
Abbotsford & Chilliwack
Google Ads Campaign Snapshot
Chilliwack Campaign
Google Search — Maximize Conversions
1,609
Clicks
$0.95
Avg. CPC
7.38%
CTR
134.3
Conversions
$11.35
Cost/Conv.
201
Phone Calls
Abbotsford Campaign
Google Search — Maximize Conversions
2,768
Clicks
$0.60
Avg. CPC
8.65%
CTR
392.7
Conversions
$4.24
Cost/Conv.
297
Phone Calls
Campaign Performance Comparison
| Metric | Chilliwack | Abbotsford |
|---|---|---|
| Budget / Day | $20.00 CAD | $31.00 CAD |
| Total Spend | $1,524.28 | $1,666.88 |
| Clicks | 1,609 | 2,768 |
| Avg. CPC | $0.95 | $0.60 |
| CTR | 7.38% | 8.65% |
| Conv. Rate | 8.35% | 14.19% |
| Conversions | 134.30 | 392.70 |
| Cost / Conv. | $11.35 | $4.24 |
| Phone Calls | 201 | 297 |
| Campaign Status | Active / Ongoing | Active / Ongoing |
Combined Campaign Results
$3,191
Total Ad Spend
4,379
Total Clicks
527
Conversions
+70%
Appointment Increase
12.04%
Overall Conv. Rate
Social Media Transformation
Branding Package Delivered
Social Media Growth Results
420%
Follower Growth
5.2%
Engagement Rate
31%
Bookings from Social
67K+
Reel Views
"Our Instagram went from empty to fully booked — guests mention our reels when they call."
— Golden Thai Massage, Chilliwack
The CRM That Powered Everything
With leads pouring in from Google Ads, Meta, SEO, and social, Sea Can Guys needed more than a spreadsheet. Casa CRM™ became the central nervous system that captured, organized, and converted every opportunity.
Lead Capture & Pipeline
Every inquiry from Google Ads, Meta, SEO, and the website flowed into one unified inbox. Leads were auto-tagged by source and sorted into pipelines for Buy, Rent, Lease, and Modify.
Call Tracking & Missed-Call Recovery
Before Casa, calls went to voicemail and leads vanished. We installed tracked lines with automated SMS follow-up so every missed call became a texted-back opportunity.
Automated Quote Follow-Up
Quote requests triggered instant automated email & SMS sequences. No lead sat waiting. Follow-ups continued for 14 days until the prospect responded or booked.
Reputation & Referral Engine
After every completed delivery, the system auto-requested a Google review. Satisfied buyers were then invited into a referral loop — turning one sale into two.
Revenue Attribution Dashboard
Sea Can Guys could finally see which channel drove real revenue — not just clicks. Google Ads, Meta, organic SEO, and referrals all tracked back to actual dollars.
What They Say
"Before working with CASA, we were basically invisible online. Now we show up everywhere — Google, Instagram, even when people search 'massage near me.' The phone rings way more and our booking calendar stays full. Best investment we've made for the business."
Client Outcome Summary
"In a competitive local wellness market, stronger rankings alone are not enough.
The website needs to be discoverable, relevant, and clear."
Golden Thai Massage now has a stronger digital foundation for long-term local growth — with better search visibility, stronger service-page reach, and a clearer path from search intent to appointment booking.
Need More Than Just a Website?
If you operate a local service business in a competitive market, your site needs to rank, convert, and support growth. Let’s build a digital strategy that helps your business get found, get chosen, and keep growing.
- No obligation — just insights
- Custom strategy recommendations
- Clear pricing and timeline
- Dedicated onboarding support
Common Questions
How long did the Golden Thai Massage SEO campaign run?
The SEO campaign focused on a 6-month comparison period, measuring the most recent 6 months against the previous 6 months to establish clear growth benchmarks in clicks, impressions, and keyword rankings.
What was the biggest improvement from the campaign?
The most significant shift was moving from homepage-dependent traffic to distributed visibility across service-specific pages like /chilliwack-massage/, /couples-massage/, and /thai-massage/ — each now capturing relevant search intent independently.
Which keyword saw the most dramatic growth?
“thai massage chilliwack” jumped from 23 clicks to 61 clicks — a 165% increase — demonstrating the power of location-aware service page optimization.
Can this local SEO strategy work for other wellness businesses?
Absolutely. The same framework of service-intent alignment, location-specific landing pages, and conversion-focused user journeys has proven effective for massage therapists, spas, chiropractors, and other local wellness service providers.