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Your Competitors Are Showing Up in AI Search Are You?
Customers are no longer relying on traditional Google results alone. They are asking ChatGPT, Google AI, Gemini, Perplexity, and other AI-powered search experiences which businesses to consider, which providers offer a particular service, and which option may fit their needs. When those answers are generated, the question becomes simple: Does your business appear—or does a competitor?
With CASA GEO Intelligence™, we combine Generative Engine Optimization, AI Search Optimization, LLM Optimization, SEO, entity authority, content, citations, technical accessibility, and visibility monitoring into one measurable search program.
We help make our clients easier for AI and search systems to discover, understand, verify, and potentially surface when customers are looking for the products and services they offer.
Search Has Changed
Your Visibility Strategy Should Keep Up.
Traditional SEO remains essential. Strong content, technical performance, authority, internal linking, local relevance, structured data, and an accessible website still matter.
What has changed is the way people reach information. A traditional search may send someone to a list of websites to investigate independently. An AI-powered search can gather information from multiple sources, summarize it, compare businesses, cite references, and provide recommendations directly within the answer.
That creates another layer of search visibility to manage.
We help answer questions such as:
- Do AI systems clearly understand what we offer?
- Are our services connected to the right topics and locations?
- Can information about us be verified through trusted sources?
- Which competitors are being mentioned or cited when we are not?
- Can we measure whether our AI visibility is improving?
Our approach extends the SEO foundation businesses already rely on into the expanding AI search environment.
The Big Picture
What Is Generative Engine Optimization?
Generative Engine Optimization, or GEO, is the process of improving how information about a business can be understood, retrieved, corroborated, and potentially surfaced by AI-powered search and answer engines.
We do not treat GEO as a single technical trick.
Adding schema does not guarantee a ChatGPT citation. Publishing an llms.txt file does not guarantee a recommendation. Rewriting a few paragraphs to sound more "AI friendly" is not a complete strategy.
We look at the wider information environment surrounding a business, including:
- Website architecture and technical accessibility
- Search-optimized content
- Service and product information
- Organization, person, service, and location entities
- Internal linking
- Structured data
- Reviews and reputation
- Brand mentions
- Relevant third-party citations
- Authoritative external sources
- AI visibility and referral measurement
The result is a more complete approach to AI Search Optimization.
GEO does not replace SEO. We use it to extend modern SEO into AI-powered discovery.
The Framework
The CASA GEO Intelligence™ Framework
Successful GEO requires ongoing observation and improvement. Our framework follows six connected stages.
Measure
We begin by establishing where your business stands today.
Our analysis can include commercial prompt research, AI mentions, citations, competitor visibility, share of voice, referral signals, and technical accessibility.
This gives us a baseline we can use to prioritize the work that matters.
Understand
AI systems need consistent information about who you are and what you do.
We review how your organization, services, products, locations, experts, official profiles, and other important entities connect across your digital presence.
We also look for conflicting or incomplete information that may weaken clarity.
Optimize
We strengthen the information available through your owned digital properties.
Depending on what we find, our work can include:
- Organic SEO
- LLM Optimization
- Content improvements
- Answer-focused content architecture
- Internal linking
- Structured data
- Technical accessibility
- Entity clarity
- Service and location optimization
- Canonical page mapping
Our goal is not to separate GEO from your search strategy. We make the two work together.
Build Authority
Your website is only part of the information AI systems may encounter.
We identify opportunities to strengthen third-party corroboration through relevant citations, reviews, industry sources, expert commentary, publisher coverage, digital PR, business profiles, and other credible references.
Monitor
AI search changes quickly.
We monitor the platforms and prompts that matter to your market, which may include:
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Gemini
- Perplexity
- Microsoft Copilot
- Other relevant AI search experiences
Improve
Measurement gives us the information needed to keep moving.
We use visibility changes, citation gaps, competitor activity, new prompts, content opportunities, referral traffic, and entity signals to determine what should be improved next.
Measure. Understand. Optimize. Monitor. Improve.
LLM Optimization
Helps AI Understand What We Want to Be Known For
LLM Optimization is an important part of our GEO work.
Large language models interpret relationships between topics, organizations, people, services, products, locations, and sources.
When information surrounding a business is unclear or inconsistent, it can be harder for these systems to form a reliable understanding of that business.
We work to improve the clarity and consistency of information surrounding:
- Organization details
- Services and products
- Locations
- Expertise
- Founders and subject-matter experts
- Official business profiles
- Reviews
- External references
- Relationships between important entities
We are not "training ChatGPT" on a business.
We are strengthening the digital information environment that search and AI systems may use when interpreting it.
Authority Beyond Your Site
Build Authority Beyond Your Website
Anyone can make claims on their own website. Independent sources provide additional context. That is why our Generative Engine Optimization services extend beyond on-site content.
We evaluate the sources that already mention your business, the sources influencing competitor visibility, and the gaps where stronger corroboration may be useful. Opportunities can include
Industry publications
Business directories
Review platforms
Professional organizations
Expert contributions
Digital PR
Local citations
Relevant mentions
Find Out Where You Stand, Then Build a Stronger Foundation
You cannot improve AI visibility effectively without first understanding what is already happening. Start with an audit, then build the foundation AI and search systems need to understand your business.
AI Visibility Audit
You cannot improve AI visibility effectively without first understanding what is already happening. Our audit provides a practical starting point for businesses evaluating Generative Engine Optimization.
Depending on scope, it includes:
- AI visibility snapshot
- Brand mention baseline
- AI citation baseline
- Three-competitor comparison
- Approximately 15–20 commercial prompts
- ChatGPT visibility
- Google AI visibility
- Gemini visibility
- Perplexity visibility
- Crawler and accessibility review
- Priority recommendations
CASA GEO Intelligence™ Foundation
Many businesses need foundational work before ongoing optimization can deliver meaningful insight.
Our Foundation can include:
- AI visibility baseline
- Entity architecture
- Core company fact structure
- LLM information page
- llms.txt implementation and configuration
- Structured data review
- AI crawler and accessibility review
- Canonical page mapping
- External authority and citation review
- AI analytics and referral tracking
- 90-day GEO roadmap
Choose a CASA GEO Intelligence™ Plan
Starter
For smaller businesses and single-location organizations beginning to build visibility across AI-powered search.
Explore Starter→Growth
For established businesses competing across local, regional, or national markets that need ongoing optimization, monitoring, and authority development.
Explore Growth→Pro
For competitive industries and larger organizations where organic and AI-powered search contribute directly to customer acquisition.
Explore Pro→Enterprise & Multi-Location
For organizations with multiple markets, locations, complex websites, or larger visibility requirements.
Book a GEO Strategy Call→One Connected Program
GEO Works Better When SEO Works With It
We do not ask businesses to discard the search strategy they have already invested in. Instead, we connect GEO with the disciplines that continue to support organic visibility.
That integration matters. Instead of running an isolated AI initiative, we identify how existing search assets support AI discovery, where important gaps remain, and how future work can contribute to both traditional and AI-powered search.
Connected disciplines
- Organic SEO
- Local SEO
- Technical SEO
- Content
- Structured data
- Entity architecture
- Citation development
- Authority building
- LLM Optimization
- AI Search Optimization
Frequently Asked Questions
Clear answers on how GEO, SEO, and AI visibility work together.
SEO focuses on improving visibility through traditional search engines and search results. GEO extends that work into AI-powered answers by strengthening content, entities, authority, citations, accessibility, and measurement.
No. We cannot guarantee rankings, mentions, citations, or recommendations on ChatGPT or any other AI platform. We can improve the signals and information environment that may influence how a business is understood and surfaced.
LLM Optimization improves the clarity, consistency, accessibility, and supporting authority of information that large language models may encounter about a business.
No. Structured data can help machines interpret content and entity relationships, but it does not guarantee inclusion in AI-generated answers.
No. We may use llms.txt as one part of a broader accessibility and information strategy, but we do not treat it as a standalone AI ranking factor.
Timelines depend on existing authority, technical condition, competition, content quality, external citations, and the amount of work required. We generally approach GEO as an ongoing optimization program rather than a one-time change.
Book a Strategy Call
Find Out How AI Search Sees Your Business
Customers are already using AI-powered search to research providers, compare options, and make decisions.
We help you understand where you appear today, where competitors may have an advantage, and what we can improve across your search ecosystem.
With CASA GEO Intelligence™, we bring Generative Engine Optimization, AI Search Optimization, LLM Optimization, SEO, entity authority, citations, technical accessibility, and measurable visibility together in one connected program.