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White Label Google Ads Agency for Agencies

Scalable white label Google Ads management and reporting under your brand across Canada & the U.S.

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Why agencies partner with CASA Media House

Your pipeline is healthy. Prospects want Search, Shopping, YouTube, and Performance Max—and your team is already running hot. CASA Media House functions as your quiet execution layer: we plan, build, optimize, and report under NDA so your clients experience steady growth while your account managers stay front-facing.

This page lays out how our white label Google Ads program expands your capacity, safeguards margins, and keeps quality consistent—without adding headcount.

Who this is for

  • Digital marketing agencies that need reliable PPC production across multiple accounts

  • Creative and web studios that sell launches and redesigns but want paid search managed under their brand

  • Performance shops that want a disciplined, reporting-first partner to complement paid social and SEO

  • Multi-location and franchise specialists who need repeatable account structures and governance

If you manage client relationships and want a behind-the-scenes team that feels in-house, this offer is for you.

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What you get
(practical value, not jargon)

A predictable engine you can resell

We install a roadmap, sprint cadence, and measurable deliverables. Your AMs receive weekly status and monthly decks they can paste directly into client updates.

Strategy that respects your positioning

We align to your point of view—brand-first storytelling, ROAS-driven performance, or lead-gen precision. Tactics and reports match the way you sell results.

Clean execution that scales

From builds to ongoing optimization, our workflows are documented and repeatable. That means more consistent performance and fewer “what happened?” emergencies.

True white-label delivery

NDA-first. Agency-owned ad accounts and unfiltered access. Branded dashboards and reports. We’ll join calls as part of your team—or stay fully invisible.

Account audits & strategy

  • Baselines, wasted spend analysis, and growth levers

  • Ideal channel mix (Search, Shopping, PMAX, YouTube, Discovery)

  • Geo, device, and audience breakout plan

  • Twelve-week roadmap with KPI targets

New builds & rebuilds

  • Structure by business lines, match types, and intent tiers

  • Asset planning for PMAX (feeds, audience signals, creative)

  • Conversion tracking with GA4 and server-side events where applicable

  • Brand-safe exclusions and negative keyword frameworks

Ongoing optimization & testing

  • Query mining and intent sculpting

  • Bid strategy alignment (tCPA, tROAS, Max Conversions/Value)

  • Ad copy testing and creative iteration for YouTube/Discovery

  • Budget pacing and intra-month reallocation recommendations

Ecommerce & feed management

  • Merchant Center setup, feed normalization, and attribute enrichment

  • Campaigns for Shopping/PMAX with seasonal and inventory-aware rules

  • Performance reporting by category, brand, and margin tier

Lead-gen & B2B specialization

  • High-intent keyword playbooks and form-quality safeguards

  • Call and form validation, spam filtering, and CRM integration

  • Offline conversion imports for real revenue-based optimization

Landing page & CRO support

  • Message-match templates, social proof modules, and form UX patterns

  • A/B test backlog, simple experiments with clear “ship/no-ship” rules

  • Collaboration with your dev/design team for fast iteration

Reporting & analysis

  • Branded Data Studio/Looker dashboards and monthly decks

  • KPI narrative (what moved, why it matters, what’s next)

  • Forecasting and scenario models your AMs can present with confidence

Every service is scoped with clear artifacts and deadlines your team can resell under your brand.

Intake & alignment

Share your brief, targets, constraints, and any historical data. We return a branded plan with risks, options, and a proposed roadmap your AMs can present to the client.

Build or rebuild

We configure account structure, tracking, audiences, and brand safety. Landing pages and feeds are reviewed in parallel so launch is coordinated and clean.

Launch & learn

Early sprints focus on data integrity and signal quality. We run tightly controlled tests to confirm CPCs, query quality, and conversion pathways before scaling spend.

Optimize & scale

We grow what’s working, prune waste, and rotate creative on a defined cadence. You’ll see a backlog with priorities, test status, and owner for total visibility.

Report & plan

Monthly decks and dashboards—fully branded—explain performance plainly and set up next-month’s bets. Your AMs get talking points and a simple “what’s next” slide.

  • Account ownership & access: clients remain in your MCC; we operate within your governance

  • Change tracking: logs, annotations, and diffs tied to results in reporting

  • Brand safety: negative lists, content exclusions, custom placements, and exclusions for sensitive categories

  • Data integrity: validated conversions, deduped events, call tracking QA, and UTM discipline

  • Budget discipline: pacing alerts, mid-month re-forecasting, and capped test budgets

  • Documentation: structure diagrams, naming conventions, and a clear “how to maintain” guide

These guardrails reduce rework, protect spend, and make your client communication credible.

Fixed-scope builds

  • Use when: launching a new account, rebuilding legacy structure, or migrating attribution/tracking

  • Includes: SoW, milestones, QA plan, launch checklist, and post-launch hypercare window

Capacity retainers

  • Use when: you want steady growth work across multiple accounts

  • Includes: guaranteed hours, dedicated pod (strategist, media buyer, analyst), and flexible prioritization inside a living backlog

Audit + roadmap engagements

  • Use when: you need a directional plan before committing to monthly management

  • Includes: findings deck, 90-day roadmap, and optional implementation support

Each model ships with branded dashboards and client-ready decks.

What makes our white label Google Ads agency different

Partnership-native delivery

White-label isn’t a side offering. Our artifacts, timelines, and communication are built to be client-ready in your brand from day one.

Calm, senior stewardship

You get a single point of contact backed by strategists who actually run accounts daily. Expect proactive notes, not reactive fire drills.

Breadth that keeps accountability in one place

Search, Shopping, PMAX, YouTube, Discovery, LSA, feeds, tracking, and landing pages—handled end-to-end so you avoid vendor sprawl.

Book a short consultation

Capability snapshot (selected)

  • Search & Shopping: structure, query control, and feed strategy

  • Performance Max: audience signals, asset creation, experiment design

  • YouTube & Discovery: creative guidance, sequencing, and placement controls

  • Local & LSA: lead-quality frameworks and regional reporting

  • Attribution: GA4, enhanced conversions, offline imports, and MMM-friendly exports

  • CRO workflows: message-match templates, form UX, and experiment backlogs

We remain tool-agnostic and integrate cleanly with your stack.

Book a short consultation

Sample client scenarios (names withheld, under NDA)

  • Multi-location home services: rebuilt from “set-and-forget” to intent-tiered Search + Local with strict negative structures. Result: steadier lead quality and predictable spend across regions.

  • Ecommerce brand with seasonal spikes: feed cleanup, margin-tiered Shopping, and PMAX asset refreshes aligned to promos. Result: stronger ROAS during peaks without tanking off-season efficiency.

  • B2B SaaS: lead-quality filters, offline conversion import, and landing page pattern library. Result: fewer junk leads; pipeline tracked back to campaigns.

Get a Quote

FAQs your sales team hears (with answers ready to paste)

Yes. We operate under NDA. Accounts remain under your ownership; all dashboards and decks carry your brand. We can join calls as part of your team or remain behind the scenes.

We maintain a sprint backlog. When priorities change, we surface trade-offs and update the plan only after your approval—so expectations stay aligned.

Yes. We collaborate with your dev/design teams or implement proper change control and logs.

We set KPIs at the start (conversions, CPA/ROAS, LTV signals, lead quality) and tie all changes to those outcomes in monthly reporting.

We can advise on channel mix and collaborate with your teams on Meta, Microsoft Ads, and TikTok; our core delivery here is Google Ads.

Implementation checklist (for your internal team)

  • Add this page to your main nav under Services (or Partners)

  • Cross-link from your Google Ads, Reporting/Analytics, and Case Studies pages

  • Place a primary CTA in the hero and repeat mid-page and near FAQs

  • Add Organization and FAQ schema; integrate location cues for Canada and the United States

  • Use internal anchors to Audits, PMAX, Shopping, and Reporting sections for quick scanning

Next steps (simple handoff)

  1. Send a brief or describe the accounts you want to transition first.

  2. We’ll return a branded scope and roadmap you can present.

  3. Approve, schedule kickoff, and we’ll start delivering under your name.

Ready to add a calm PPC bench to your team? We’ll help you scale without hiring—and without stress.