Sea Can Guys: National SEO & Digital Transformation
How we helped Canada’s shipping container supplier rank nationally with smart SEO architecture and multi-channel growth strategy.
- 2,373+ Total Leads
- Apr 2023 - May 2026
970+
Leads Generated
340%
Social Growth
+48%
Organic Traffic
$3.70
Avg. CPL
Six Channels. One Unified Strategy.
Every channel was orchestrated to work together — paid media, organic search, social growth, and a complete digital infrastructure overhaul.
Google Ads
1,080 Leads @ $3.77 CPL
Meta Ads
1,293 Leads @ $3.30 CPL
Combined
2,373+ Leads @ $3.51 CPL
SEO Growth
+48% Organic Traffic
Social Media
340% Follower Growth
Web Dev
Full Site Transformation
About the Client
Sea Can Guys is a national supplier of shipping containers in Canada — selling, renting, and modifying units for construction, mining, events, and agriculture industries.
"We want to be the online leader in shipping containers —
across Atlantic Canada."
Analyzing the Sea Can Guys Success Story
Sea Can Guys entered the market with zero digital presence. The challenge was two-fold: establishing credibility on Google Search for high-intent buyers, while simultaneously building top-of-funnel awareness through social media to capture a broader audience.
Their original website was a single landing page with no SEO strategy and no structure for growth.
- No product segmentation or clear navigation
- Poor local visibility across provinces
- Outdated visuals lacking trust signals
- Limited indexability by search engines
Our Solution
A seven-phase approach that transformed Sea Can Guys from an invisible single-page site into a national marketing powerhouse.
1 SEO Audit & Industry Analysis
Comprehensive review uncovering untapped keywords, lack of competitive local SEO, and opportunities in educational content. Developed scalable keyword plan and content architecture.
2 Custom Architecture for National SEO
Designed new site map with clear product segmentation (buy, rent, lease, modify), geographic SEO for Canada-wide visibility, industry vertical pages, and supporting content.
3 Design & Development
Custom WordPress CMS, Core Web Vitals compliance, SEO-friendly structure with schema markup, trust-building visuals, and conversion-focused layout with quote forms.
4 Launch & Ongoing SEO Campaign
Monthly SEO program including content creation, technical optimization, on-page SEO, local SEO with GBP optimization, and comprehensive analytics reporting.
5 Social Branding & Management
Designed new site map with clear product segmentation (buy, rent, lease, modify), geographic SEO for Canada-wide visibility, industry vertical pages, and supporting content.
6 Create Paid Ads Campaign — Google & Facebook
Monthly SEO program including content creation, technical optimization, on-page SEO, local SEO with GBP optimization, and comprehensive analytics reporting.
7 Implemented the Casa Revenue Intelligence Engine
Launched integrated paid acquisition across Google Search, Display, and Facebook/Instagram. Built targeted audience segments, high-converting ad creative, and precision retargeting funnels that maximized ROAS and scaled lead generation nationwide.
Updated Multi-Platform Campaign Results
Sea Can Guys continued scaling across Google Search and Meta lead generation campaigns, growing from zero digital presence into a national lead-generation campaign with measurable paid media performance across both platforms.
2,373+
Total Leads Generated
1,080+
Google Ads Leads
1,293+
Meta Ads Leads
$3.51
Avg. Cost Per Lead
$8,329
Combined Ad Spend
Full-Funnel Google Ads & Meta Ads
Starting from zero digital presence, Sea Can Guys needed both high-intent buyer visibility and broader top-of-funnel awareness. CASA Media House built a dual-platform strategy combining Google Search campaigns for commercial shipping container buyers with Meta lead generation campaigns designed to reach cold audiences, build awareness, and convert interest into trackable leads.
Google Ads Search Campaign
Maximize Conversions / Target CPA- Focused on high-intent commercial keywords
- Used Maximize Conversions / Target CPA bidding
- Continuously refined with negative keywords
- Improved conversion efficiency through ad copy testing and landing page optimization
- Generated 1,080 leads at $3.77 per conversion
Meta Ads Lead Generation
Lead Generation / Active & Ongoing- Reached 104,881 users
- Delivered 594,749 impressions
- Generated 1,293 leads
- Achieved $3.30 cost per lead
- Helped convert cold audiences into measurable sales opportunities
Paid Media Results
Dual-platform campaign performance across Google Search and Meta Lead Generation — from zero digital presence to measurable lead generation.
Facebook Ads
Mar - Sept 2025
Google Ads
High-Intent SearchGoogle Ads vs Meta Ads Performance
| Metric | Google Ads Search | Meta Ads Lead Generation |
|---|---|---|
| Ad Spend | $4,066.82 CAD | $4,261.90 CAD |
| Clicks / Reach | 7,927 Clicks | 104,881 Reach |
| Impressions | — | 594,749 |
| CPC | $0.51 Avg. CPC | $0.19 CPC All |
| CTR | 19.99% | 3.80% |
| Leads | 1,080 | 1,293 |
| Cost Per Lead | $3.77 | $3.30 |
| Phone Calls / Impressions | 8 Calls / 540 Imp. | — |
| Campaign Type | Search Campaign | Lead Generation |
| Campaign Status | Active / Ongoing | Active / Ongoing |
Efficiency Metrics That Drive Scale
The campaign maintained strong efficiency across both platforms, with Google Ads capturing high-intent search demand and Meta Ads expanding reach while keeping lead costs exceptionally low for the shipping container industry.
19.99%
Google Ads CTR
13.62%
Google Conv. Rate
$3.77
Google Cost/Conv.
$3.30
Meta Cost Per Lead
$3.51
Combined Avg. CPL
Lead Mix by Platform
The final lead mix shows balanced multi-platform performance, with Meta generating slightly more total lead volume while Google Search delivered high-intent conversion opportunities from active commercial buyers searching for shipping container solutions.
45.5%
of Total Leads
1,080 Google Ads Leads
54.5%
of Total Leads
1,293 Meta Ads Leads
2,373+
Combined Total Leads
$3.51 Avg. Cost Per LeadSocial Media Transformation
Branding Package Delivered
Social Pages Setup
Logo & Cover Design
Page Optimization
Highlights Design
Bio Writing
Settings Config
Branding Package Delivered
340%
Follower Growth
4.7%
Engagement Rate
23%
Traffic from Social
50K+
Viral Reel Views
“Casa Media House transformed our social media into a lead-generation machine.”
— Neil Myers, Sea Can Guys
SEO Results
Total Clicks
36.8K
16 monthsImpressions
3.18M
organic reachAvg. CTR
1.2%
click-through rateAvg. Position
20.5
search ranking
What This Means for the Business
Top 3 rankings for national container search terms
Scalable site ready for expansion
Improved conversion rates with better UX
Modern, mobile-friendly presence
The CRM That Powered Everything
With leads pouring in from Google Ads, Meta, SEO, and social, Sea Can Guys needed more than a spreadsheet. Casa CRM™ became the central nervous system that captured, organized, and converted every opportunity.
Lead Capture & Pipeline
Every inquiry from Google Ads, Meta, SEO, and the website flowed into one unified inbox. Leads were auto-tagged by source and sorted into pipelines for Buy, Rent, Lease, and Modify.
Call Tracking & Missed-Call Recovery
Before Casa, calls went to voicemail and leads vanished. We installed tracked lines with automated SMS follow-up so every missed call became a texted-back opportunity.
Automated Quote Follow-Up
Quote requests triggered instant automated email & SMS sequences. No lead sat waiting. Follow-ups continued for 14 days until the prospect responded or booked.
Reputation & Referral Engine
After every completed delivery, the system auto-requested a Google review. Satisfied buyers were then invited into a referral loop — turning one sale into two.
Revenue Attribution Dashboard
Sea Can Guys could finally see which channel drove real revenue — not just clicks. Google Ads, Meta, organic SEO, and referrals all tracked back to actual dollars.
Results That Speak
Real numbers from a real campaign. Zero fluff.
Starting with zero digital footprint, we scaled Sea Can Guys into a lead-generation powerhouse — generating 1,080+ qualified leads via Google Search and 1,293+ leads via Meta, all at an exceptional average cost of just $3.51 per lead across both platforms.
What They Say
We've always delivered high-quality container solutions across Canada — but now our website finally shows it. CASA helped us rank, convert, and grow our presence fast.
Ready to Transform Your Digital Presence?
Book your free strategy session and discover how we can help your B2B business rank, convert, and scale.