We help organizations understand the web accessibility guidelines, identify barriers on existing websites, and plan practical improvements across design, content, code, forms, navigation, and ongoing publishing.
Accessibility affects whether people can find information, understand content, complete forms, make purchases, book services, and use essential website features.
The difficulty is rarely convincing website owners that accessibility matters. The difficulty is knowing what applies, what to test, which issues should come first, and whether the website needs focused remediation or a broader redesign.
We bring those decisions into a structured process. We review representative pages and important customer journeys, identify repeated barriers, organize the work by impact, and help reduce the chance that the same issues will return.
Assess My WebsiteWhat Is Web Accessibility?
Web accessibility means creating websites and digital content that people with disabilities can perceive, understand, navigate, and operate.
Accessibility supports people with visual, auditory, physical, speech, cognitive, neurological, and learning disabilities. Many accessible practices also improve usability for people navigating with a keyboard, using a mobile device, working with a temporary injury, or viewing content under difficult conditions.
Accessibility can affect nearly every part of a website:
- Navigation and menus
- Headings and written content
- Images and graphics
- Colour and contrast
- Links and buttons
- Forms and error messages
- Video and audio
- PDFs and downloadable files
- Pop-ups and interactive components
- Mobile layouts
- Checkout and booking processes
- Account and login experiences
We focus on removing barriers from the tasks people need to complete, not simply improving a technical score.
What Are the Web Content Accessibility Guidelines?
The Web Content Accessibility Guidelines, commonly known as WCAG, provide an international framework for making websites, applications, and other digital content more accessible.
WCAG 2.2 remains the current W3C Recommendation. It organizes 13 guidelines under four principles and uses testable success criteria at Levels A, AA, and AAA. WCAG 3.0 remains an in-progress draft rather than the current conformance standard.
The four WCAG principles require digital content to be:
Perceivable
People need to receive and understand the information being presented.
This can include meaningful text alternatives for images, captions for video, sufficient colour contrast, and layouts that remain usable when content is enlarged.
Operable
People need to navigate and use the website through different input methods.
This includes keyboard access, visible focus indicators, usable controls, appropriate target sizes, and enough time to complete important tasks.
Understandable
Content and interactions need to be clear and predictable.
Navigation should remain consistent, instructions should be understandable, form fields should be labelled, and error messages should explain what needs to be corrected.
Robust
The website needs to work reliably across browsers, devices, and assistive technologies.
This depends on clear HTML structure, appropriately labelled controls, and interactive components that communicate their purpose, status, and behaviour.
Together, these principles are often referred to as POUR: Perceivable, Operable, Understandable, and Robust.
What Do WCAG Levels A, AA, and AAA Mean?
WCAG has three conformance levels.
Level A addresses foundational barriers that can prevent people from accessing or operating content.
Level AA adds criteria commonly used in accessibility policies, procurement requirements, and regulations.
Level AAA includes additional criteria that can support particular users and types of content. Meeting every Level AAA criterion across an entire website may not always be practical or possible.
WCAG 2.2 Level AA conformance requires all applicable Level A and Level AA success criteria to be met.
Many organizations use Level AA as a working target, but the correct target can depend on the jurisdiction, organization, contract, industry, and digital service involved.
Which Accessibility Requirements Apply to Us?
WCAG is a technical accessibility standard. Laws, regulations, policies, and procurement agreements may refer to a particular WCAG version and conformance level.
Requirements can therefore differ between organizations and locations.
In Ontario, applicable public websites and web content from covered organizations remain subject to specified WCAG 2.0 Level A and AA requirements, with defined exceptions.
In the United States, the Department of Justice’s Title II rule uses WCAG 2.1 Level AA for covered state and local government web content and mobile applications.
Accessibility Standards Canada has also adopted CAN/ASC–EN 301 549:2024, which addresses accessibility requirements for information and communications technology.
We use WCAG to guide practical design, content, development, and testing work. Where legal compliance, procurement, or formal conformance claims are involved, we recommend confirming the applicable obligations with qualified legal or accessibility professionals.
Common Website Accessibility Barriers
A website can look polished and still be difficult to use.
Some barriers are visible immediately. Others only become apparent when we navigate without a mouse, enlarge the content, use assistive technology, or try to complete an important process.
Common issues include:
We connect these issues to real journeys: finding a service, submitting an inquiry, booking an appointment, purchasing a product, accessing an account, or reading essential information.
This helps us prioritize improvements according to their effect on people rather than the order in which a scanning tool reports them.
Can Automated Testing Confirm Accessibility?
Automated tools are useful, but they cannot determine whether an entire website is accessible.
A scanner may identify missing alternative text, some contrast issues, empty links, unlabelled form fields, duplicate identifiers, and particular code errors. These findings can reveal repeated problems efficiently.
Automated tools cannot reliably determine whether:
A high automated score can therefore miss meaningful barriers, while a long error report may include issues that require interpretation. W3C guidance explains that evaluation tools cannot automatically assess every accessibility requirement and that knowledgeable human review remains necessary.
We use several complementary methods.
Automated Testing
We use scanning tools to identify repeatable, machine-detectable issues across representative pages and templates.
Manual Keyboard Testing
We navigate without a mouse to review focus order, visible focus, menus, buttons, forms, dialogs, and interactive controls.
Code and Content Review
We examine headings, labels, links, instructions, HTML relationships, error handling, and component behaviour.
Assistive-Technology Review
Where appropriate, we review important journeys with assistive technology to understand how content, controls, errors, and status changes are communicated.
A scan can support an assessment. It should not be treated as proof of complete accessibility or guaranteed compliance.
Do We Need to Rebuild the Website?
Not necessarily.
Some accessibility problems can be corrected through focused changes to content, colour, markup, forms, or component behaviour.
Other issues originate in the theme, page builder, navigation system, templates, plugins, or shared components. When inaccessible patterns are built into the website’s foundation, repeated repairs may become less practical than a structured redesign.
We begin by reviewing representative areas such as:
- The home page
- Main navigation
- Service and product templates
- Blog or resource content
- Contact forms
- Search features
- Checkout or booking journeys
- Login and account functions
- PDFs and multimedia
- Mobile interactions
- Repeated interface components
We then group the findings by their source.
Correcting one shared form component may resolve the same barrier across dozens of pages.
Updating a reusable content pattern can also prevent future editors from recreating the issue.
We recommend focused remediation when the existing foundation can support it. We recommend broader redesign work when structural limitations make individual repairs unreliable or difficult to maintain.
How We Prioritize Accessibility Improvements
A technical report without priorities can leave website owners with a long list and no clear starting point.
We organize accessibility work according to:
- The effect on people using the website
- Whether the issue blocks an essential task
- How frequently the barrier appears
- Which templates or components create it
- How many pages are affected
- The technical effort involved
- Applicable deadlines or formal requirements
- The ability to prevent the issue from returning
We typically give early attention to navigation, forms, transactions, authentication, essential information, and components repeated across the website.
After improvements are completed, we retest the affected experience. Updating the code does not automatically confirm that the barrier has been resolved.
Maintaining Accessibility Over Time
Accessibility can decline when new pages, plugins, campaigns, documents, and components are added without review.
Sustainable accessibility depends on the processes used after the initial work is complete.
We can help establish:
- Accessible design standards
- Reusable component requirements
- Content-authoring guidance
- Alternative-text practices
- Heading and link-writing standards
- Caption and transcript procedures
- Keyboard testing routines
- Pre-launch quality checks
- Periodic automated scans
- Manual reviews of important journeys
- Clear ownership for reported issues
- Retesting after significant updates
We incorporate accessibility into website planning, responsive design, WordPress development, content production, quality assurance, and ongoing support.
This allows us to address existing barriers while reducing the risk of introducing the same problems again.
How We Support Website Accessibility
We support organizations across Canada, the United States, and international markets.
Our accessibility-focused work can include:
- Website accessibility assessments
- WCAG-informed design reviews
- WordPress accessibility improvements
- Content and heading reviews
- Keyboard testing
- Form and interaction reviews
- Colour-contrast assessments
- Template and component remediation
- Accessible website redesigns
- Development quality assurance
- Publishing guidance
- Ongoing website support
We do not promise instant compliance, perfect scores, or one-click accessibility.
We provide a structured process for identifying barriers, clarifying priorities, improving shared patterns, testing important journeys, and making accessibility part of ongoing website management.
Make Accessibility a Practical Part of Your Website
The web accessibility guidelines become easier to act on when we connect them to real content, components, and customer journeys.
We can help clarify what needs attention, which improvements should come first, and whether the right next step is focused remediation or an accessible website redesign.
