Great Containers. Invisible Online?
See how CASA Media House helped Sea Can Guys rank across Canada with a smart SEO architecture and content strategy tailored to their industry.
About the Client
Sea Can Guys is a national supplier of shipping containers in Canada selling, renting, and modifying units for clients in industries like construction, mining, events, agriculture, and more.
Their real-world reputation was growing fast. But their website wasn’t keeping up. It was minimal. Static. Barely ranking. And certainly not converting visitors into customers.
In early 2025, Sea Can Guys approached CASA Media House with a clear goal:
“We want to be the online leader in shipping containers across Atlantic Canada.”
The Problem: A Site That Couldn’t Scale
The original Sea Can Guys website was a single landing page with limited information, no SEO strategy, and no structure for product or location targeting. Even as their business grew, their digital footprint remained nearly invisible.
Key issues holding them back:
- No segmentation: Visitors couldn’t easily navigate to rentals, purchases, or modifications
- Poor local visibility: No targeting for different provinces or cities
- Unclear content structure: No pages for industries, container types, or dimensions
- Outdated visuals & UX: Lacked trust signals, modern layout, and clear conversion paths
- Limited indexability: Google couldn’t understand what they offered or who they served
The CASA Solution: Redesign + SEO, Ground-Up
We assigned a blended team of CASA web developers, UX designers, and SEO strategists. Our goal wasn’t just to “build a prettier site” it was to give Sea Can Guys the digital presence of an industry leader.
Our SEO team ran a comprehensive review of their existing website and the container industry at large.
What we uncovered:
Untapped container-related keywords — from “buy 20ft container Nova Scotia” to “custom pop-up container retail”
Lack of competitive local SEO — most container suppliers weren’t targeting provinces or verticals properly
Opportunity in educational content — container specs, usage guides, and modification options were in demand but missing from most sites
With this insight, we developed a scalable keyword plan and content architecture to support long-term visibility.
We designed a new site map and UX framework focused on:
Clear product segmentation: Buy, rent, lease, modify each with its own experience
Geographic SEO: Canada-wide visibility with the ability to expand into city-specific landing pages
Industry verticals: Custom pages for each audience construction, events, retail, agriculture
Supporting content: Container dimensions, FAQs, featured projects, and real use-cases
Every page was designed for real users first but structured to be found by search engines as well.
With the architecture in place, our design and dev teams brought the site to life.
The build included:
Custom WordPress CMS with flexible content blocks
Core Web Vitals compliance — fast load times, responsive design, clean code
SEO-friendly structure: Meta tags, H1s, schema markup, internal linking
Trust-building visuals: High-quality images, real projects, testimonials, and certifications
Conversion-focused layout: Quote forms, call prompts, and contact options baked into every page
From homepage to quote form, the site now looked like a national brand and was built to perform like one too.
Once the new site went live in March 2025, we kicked off a monthly SEO program to build momentum.
Monthly SEO deliverables include:
Content creation: Blog articles, location pages, product guides
Technical optimization: Regular health checks, speed improvements, crawl audits
On-page SEO: Titles, headings, keyword targeting, internal link expansion
Local SEO: GBP optimization, map embeds, local content
Analytics reporting: Search Console, GA4, and keyword ranking tracking
The SEO campaign was structured to increase both qualified traffic and relevant leads.
Paid Media That Scales: Facebook + Google Ads Results
Beyond organic SEO success, CASA Media House deployed a dual-platform paid advertising strategy to drive scalable, cost-efficient lead generation for Sea Can Guys.
We focused on two key outcomes:
Maximize qualified leads across Canada
Optimize cost per lead (CPL) while increasing reach and visibility
Facebook Ads: Brand Awareness + Budget-Friendly Leads
We launched a nationwide Facebook campaign designed to build awareness and capture leads through interest-based targeting and custom lead forms.
Campaign Highlights (Mar 17 – Sept 23, 2025):
Reach: 57,730
Impressions: 247,747
CTR (Click-Through Rate): 4.0% (industry average ~1.5%)
Avg. CPC: $0.19 CAD
Leads Generated: 596
Cost per Lead (CPL): $3.28 CAD
Total Spend: $1,952 CAD
👉 Facebook campaigns delivered low-cost, high-engagement traffic, ideal for scaling brand visibility while generating warm leads affordably.
Google Ads: High-Intent Search Traffic
For lead capture, we leveraged Google Search Ads targeting buy, rent, and modify shipping container queries.
Search Campaign Performance:
Clicks: 2,687
CTR: 16.56% (vs. 3–6% industry benchmark)
Conversion Rate: 14%
Web Leads Generated: 374
Avg. CPC: $0.56 CAD
Cost per Lead (CPL): $4.04 CAD
Total Spend: $1,510 CAD
👉 Google Ads delivered qualified, high-intent leads at scale — with CTR and conversion rates exceeding industry benchmarks.
Combined Results: Sustainable, Scalable Lead Generation
Total Leads Generated: 970+
Average CPL Across Platforms: ~$3.70 CAD
Total Paid Ad Spend: $3,462 CAD
Total Impressions: 247,747+
These campaigns helped Sea Can Guys scale lead gen profitably, building awareness and converting searchers into real customers.
The Results (As of Sept 2025)
In just a few months, Sea Can Guys transformed their digital presence from “barely there” to a top-ranking player.
Key Metrics:
Metric | Change |
Total Clicks | +48% in 90 days (6,900+) |
Impressions | +30% (729,000 views) |
Top Pages | Up to 2,000+ clicks each |
Avg. Position | Moved from 30s to Top 10 for competitive terms |
These numbers reflect not just “traffic,” but searches from ready-to-buy customers — builders, developers, event planners, and commercial clients looking for container solutions.
What This Means for the Business
Sea Can Guys now has:
✅ Top 3 rankings for national container search terms
✅ Improved conversion rates with quote prompts, call buttons, and better UX
✅ A scalable site ready for expansion into more service areas, products, and industries
✅ A modern, mobile-friendly presence that reflects their status in the field
Most importantly: their site now works for their business — not against it.
Client Testimonial
“We’ve always delivered high-quality container solutions across Canada but now our website finally shows it. CASA helped us rank, convert, and grow our presence fast.”
— Sea Can Guys Leadership
Need More Than Just a Website?
If you’re in a competitive B2B market especially one like shipping, logistics, or construction your site needs to rank, convert, and scale.
Sea Can Guys didn’t just get a better website.
They got a partner in growth — and a digital strategy that continues to perform month after month.